The Great tradition of Olcelli’s family dates back to 1944, when Mariuccia De Feo Olcelli gave birth to a Galenic workshop in the small town of Seregno, near Monza. The first products, capsules and elixirs, were soon followed by many others, formulated with technical and quality parameters by her son Manlio, pharmacist, which has expanded its production and moved the company’s headquarters to Giussano.
Olcelli has always been synonymous of quality, even more today, as the company keeps growing lead by Maria Elena Olcelli and her husband Alberto Rivolta.
Olcelli Farmaceutici is now well known and positioned in Italy where it manages to reach about 200 ASL and hospitals located throughout the country.
The versatility of the production structure in accordance with the highest standards required by current regulations, fully meet the different needs of customers allowing to create, also on behalf of a third party, dedicated productions.
Linea MammaBaby is a new brand created by Olcelli Farmaceutici, a project born in November 2012.
At that time Maria Elena had 2 children; first of the two, a young girl named Margherita, then a baby boy with the name Giacomo.
The little one, Giacomino , second child of Maria Elena was born with a very sensitive skin and the mother was struggling to find a delicate personal care products for her child. As a consequences Maria Elena ask her father Manlio Olcelli to formulate a delicate soap for Giacomino, but because she always been fascinated by fairy tales and the colorful environment of the younger she adds her personal touch by telling stories to her children, usually while bathing.
With this in mind, the soap Margherita starts the development of a new line of cleaning and cosmetics products designed for children. The Pochette was the first product launched by Linea MammaBaby, then many other follow touching different aspects of hygiene and wellness for babies…to be continued